If you run tours or activities, travellers may check your Google reviews and then return to your website to compare dates and prices. Showing reviews on your own site can make that information easier to find alongside the details people need to make a decision.
This guide explains what to prepare, where to place the review block and how to check it on mobile. We use TurIA Reviews as an example: it displays reviews on your website and can be used without a TurIA Bookings subscription.
What to prepare before you start
- Identify the right business listing. Make sure the reviews belong to your company and the location or activity you want to present. A similar business name does not mean it is your listing.
- Check that you can edit your website. You need access to an area that accepts the widget code, or help from the person who maintains the site.
- Choose one page. Start with an important activity page or your homepage. You do not need to add the widget everywhere on the first day.
A screenshot, a link to Google and a widget serve different purposes. A screenshot captures one moment and needs manual updates. A link lets people visit the original listing. A widget displays reviews within your page; its refresh schedule depends on the tool, source and plan. First decide how to choose between a screenshot, link and widget based on the maintenance you can manage.
How to add a review widget with TurIA Reviews
- Create your account and add your website. Start at TurIA Reviews and check the domain where the reviews will appear.
- Add your Google source. In the sources section, follow the available method to find or connect your business listing. Check the selected business before continuing. If the source cannot be connected, resolve that step before installing the widget.
- Configure your widget. Choose a layout that fits your page and check the language. The preview should make the text readable without letting the block take over the screen.
- Copy the installation code from the dashboard. Use the snippet for your own widget and keep its identifier unchanged. Paste it into the chosen page or send it to the person who maintains your site.
- Check the published page. Open the real address on a phone and a computer. Do not rely solely on the editor preview.
In WordPress, you can use a Custom HTML block when your configuration and permissions allow the required scripts. Some editors or hosting services filter this code. If that happens, check their supported insertion options or ask your website administrator for help.
Where to place reviews on a tour website
Reviews are easier to interpret when visitors understand which business or experience they describe. On an activity page, a sensible starting point is after the itinerary and inclusions, near the section where people check dates and prices. If you display reviews beside your calendar, also consider how to coordinate your calendar with WhatsApp bookings.
For example, a guided walk page could first explain duration, meeting point and what is included, then show clearly labelled business reviews, followed by the booking option. If the reviews cover the company as a whole, say so. Do not present them as ratings specifically for that walk.
Make sure the block does not cover your calendar or booking button on mobile. Check text contrast, make long reviews readable and retain the reference to the original source.
What the TurIA Reviews free plan includes
The free plan does not expire: you can keep using it while its limits fit your website. It is not a seven-day trial. To decide whether it meets your needs, compare what you want to display with the current TurIA Reviews free plan:
| Limit | What it means for your website |
|---|---|
| One website | Start with one business domain; do not plan to manage several websites within the free account. |
| One source | Choose one review listing to start with. If you need to combine several sources, check another plan. |
| One widget, up to 10 visible reviews | This limits the block you display; it does not mean your Google listing can only have 10 reviews. |
| Weekly refresh | Do not expect every new review to appear on your page immediately. |
| One language | The widget stays in your chosen language; it does not automatically switch between Spanish and English pages. |
| Visible TurIA branding | The block keeps its attribution link. Paid plans also retain that branding. |
When it fits and when to consider another plan
For example, if you manage one English-language website and want to show reviews from a single Google listing, the free plan may fit, provided one widget, up to 10 visible reviews and a weekly refresh meet your needs. This is a configuration example, not a customer testimonial.
If you need several websites, multiple sources, more widgets or a block that follows each page’s language, compare those requirements with the current paid plan conditions. Moving to another plan does not remove TurIA branding or guarantee business results.
What to check before installation
Write down your domain, the listing you will connect, the widget language and the page where it will appear. Then check that the reviews are readable on mobile and that visitors can reach the original source. Review the content again after the next refresh, allowing for the weekly schedule.
Reviews works separately from Bookings: you do not need to replace your booking system to display the block. Publishing your blog in Spanish and English is also separate from having a multilingual widget on the free plan.
A review widget does not guarantee stars in Google Search
The review block on your website and the stars Google may display in search results are different things. Adding a widget does not guarantee stars, higher rankings or more bookings.
Google sets specific conditions for review rich results. In particular, reviews of a local business displayed on that business’s own website are not eligible for the local business review stars feature, even when an external widget is used.
A checklist before you share the page
- The listing and reviews belong to the right business.
- Visitors can tell whether the reviews concern the company or a specific activity.
- The widget is readable on mobile and does not cover information or controls.
- The source link works and the block loads on the published page.
- Fictional examples are never presented as real customer reviews.
To assess the result, record page visits and the enquiries or bookings those pages generate before and after installation. Account for seasonality, campaigns and traffic volume: a small change alone does not prove that the widget caused it. If the block fails to load, check why reviews are missing from your website before changing the installation.
Ready to start with your own website? Explore the TurIA Reviews free plan. If you are also reviewing your booking process, you can separately explore the booking system for tours and excursions.