You have traveller reviews and want to show them on your website. You can upload a screenshot, link to the original listing or add a widget. The right choice depends on the task: displaying one review in a visual, helping people check the source or letting visitors read several reviews without leaving your page.
For a tour business, it also matters who will keep the content up to date and where it will appear. A review section on an activity page has different needs from an image prepared for a campaign.
A quick comparison of the three options
| Method | Maintenance | Main use |
|---|---|---|
| Screenshot | Replace the image manually | A specific visual |
| Link | Check the destination | Visit the original source |
| Widget | Check the source and refresh schedule | Read reviews on your website |
Screenshot: useful for one visual, less flexible on a website
A screenshot preserves the appearance of a review at a particular moment. It may fit a specific visual, provided you can use the content and retain the context, author and source.
Its limitation is maintenance. The image does not change when another review arrives, the original text changes or the business rating moves. If you want current information, you must replace it.
Readability matters too. Text within an image does not adapt in the same way as text on a page. The W3C accessibility guidance recommends real text where possible, since readers can adjust its size and presentation. If you use a screenshot, also provide a useful text alternative and check it on mobile.
Avoid cropping a review in a way that changes its meaning or presenting an old rating as the business’s current score.
Link: the most direct route to the original listing
A link such as “Read our business reviews on Google” takes the visitor to the source. It does not require a review block to load on your page and lets people check the context available there.
The trade-off is that visitors move to another page. If they were comparing dates or reading tour conditions, make the link’s purpose clear and keep it easy to return to your offer.
Check the address on a phone: it should open the correct listing, not an ambiguous search or another business with a similar name. A source link can also accompany a widget; the two options work together.
Widget: reviews on your page, with a source to maintain
A widget adds a review block to your website. It fits when you want travellers to read several reviews alongside your business information without first opening another page. Before placing the block beside a calendar, check how your booking system fits into your website.
It requires installation and a correctly configured source. Refresh timing depends on the provider, connection and plan: do not assume a new review will appear immediately. Check what happens when a source fails and revisit the published page periodically.
On an activity page, make clear whether the reviews concern that tour or the business as a whole. The block should not cover the calendar, push essential information out of reach or make the booking button harder to use.
Which option fits your situation?
- You only need to help people find your reviews: start with a clear link to the original listing.
- You want several reviews within an important page: consider a widget and make someone responsible for checking it.
- You are preparing one visual: a screenshot may fit, while retaining the information needed to understand and read it.
You do not need every format at once. Start with one page, check the result and decide whether it adds useful information alongside the activity. Alongside displaying reviews, plan how to request feedback after a tour using a neutral message.
How to try a widget with TurIA Reviews
The TurIA Reviews free plan includes one website, one source and one widget displaying up to 10 reviews, with one language and a weekly refresh. It has no time limit and retains TurIA branding. You can use it without subscribing to TurIA Bookings.
If you decide to try it, read our guide to showing Google reviews on your tour website. Displaying reviews does not guarantee rankings or stars in Google Search; those appearances have specific requirements.
Start with the page you most want to improve. Explore the TurIA Reviews free plan and check whether the format fits your website before expanding. Explore TurIA products for your tour website and distinguish displaying feedback from managing reservations.